Why We Don’t Sell Our Digital Scoreboards in Australia (Yet)

Disclaimer:
This article is not directed at any race, ethnicity, or nationality, and it is not a criticism of Australian citizens or communities. Our digital scoreboards are proudly used by people of all backgrounds—students, immigrants, local Aussies, amateurs, professionals, young and old, from all walks of life. This article is a reflection of our real-world experiences as a small business working with all types of users, and it addresses operational and legal challenges rather than any cultural or personal characteristics. We value and respect every customer equally.

We’ve received many requests from Australian sports clubs, schools, and event organizers asking to purchase our digital scoreboards. While we’re honoured by the interest and support, we want to be upfront about our current position:

We do not sell our digital scoreboards in Australia at this time. We are working towards it—but we're not there yet.

Here’s why.

🇦🇺 We're Based in Australia—but Selling Locally Involves Complex Legal Requirements

As an Australian-based company, selling products within the country requires compliance with a wide range of local laws and consumer regulations, including:

• Australian Consumer Law (ACL): We must provide specific warranties, repair guarantees, and refund policies.

• Product Safety & Electrical Compliance: All devices must meet Australian standards for electronic safety and radio communication (e.g. RCM compliance).

• Liability Exposure: If a scoreboard fails during an event or causes harm (electrical, physical, or software-related), we may be held responsible under public liability laws.

As a small business, these legal obligations carry significant weight—especially since our team is focused on building, improving, and supporting our scoreboard technology. We take these responsibilities seriously, and we’re actively working to ensure we can meet all of them before officially opening local sales.

📞 We’re a Small Team with Limited Support Capacity

Currently, we are not able to provide real-time phone support or on-site assistance. When selling hardware within Australia, customer expectations naturally increase:

• People expect prompt setup help, repairs, and training.

• Clubs may request in-person troubleshooting or warranty claims.

• Ongoing software updates or integration help may be needed.

Our small team is currently focused on development and international order fulfilment, which makes it hard to maintain the level of support we'd want to offer local buyers.

🌍 Why We Sell to International Customers

We do sell our scoreboards internationally—but there’s a key difference.

When we sell overseas:

• We're selling to markets with different legal frameworks that may allow more flexible commercial agreements.

• Most of our international customers are distributors, tech-savvy users, or resellers who don’t require the same level of hands-on support.

• We can operate under export terms where the buyer assumes responsibility for compliance in their own country.

This model gives us more room to grow, gather feedback, and improve the product without being overwhelmed by compliance obligations.

🛠️ We Are Working Towards Local Sales

We want to support Australian clubs directly, and we’re actively working to make that happen.

Our current goals include:

• Getting proper electrical certifications and product compliance.

• Building a support system that works (possibly through training videos or local partners).

• Developing a clear terms of sale that aligns with ACL while protecting our small business.

Once we’re confident that we can deliver a product that is legally compliant, well-supported, and sustainable, we’ll begin offering sales in Australia.

🙏 Thank You for Your Patience

We know this may be disappointing for local clubs eager to buy. But we believe in doing things right, not fast. Our goal is to ensure that every scoreboard we ship in Australia:

• Meets legal standards,

• Performs reliably at your events,

• And reflects the quality we’ve built our reputation on.

Until then, we continue to offer rentals within Australia and sales internationally.

If you’d like to be notified when Australian sales open, or have questions about our international orders, feel free to get in touch.

Real Incidents That Made Us Reconsider

1. Power Confusion

A customer used the scoreboard for 5 weekends successfully. One day, he forgot to turn it on. He assumed the phone app would magically turn on the hardware. He scolded us over the phone, and when we visited, we found the power switch was off.

2. AC Cable Detached

A user accidentally disconnected the AC cable from the adapter. The unit didn’t power on. He demanded a refund—despite it being his own mistake.

3. Overheated Adapter

Despite our repeated warnings to keep the adapter shaded on hot days, one customer left it exposed in direct sunlight. The adapter was damaged, and he asked for a replacement.

4. Water Damage

We explicitly state that our scoreboard is not waterproof. One customer left it in the rain, causing severe damage. They later admitted their mistake.

5. iPhone–Android Confusion

Despite detailed instructions, training videos, and printed guides, a customer tried to use an iPhone with an Android-only app. He repeatedly selected the wrong Bluetooth device and blamed the scoreboard.

6–10. Other cases included customers:

• Leaving parts behind and expecting replacements overnight.

• Ignoring instructions and blaming the system.

• Expecting us to travel for minor cable swaps.

• Calling after midnight for non-urgent issues.

• Damaging gear, apologizing afterward, but still expecting compensation.

🤝 Most Customers Apologized—but the Pattern Is Clear

In every case, the customers eventually accepted responsibility. But the problem isn’t just the mistake—it’s the expectation that we should take responsibility for it and act immediately, no matter the situation.

We're a small team with no call centre or full-time support line. We simply can’t afford to respond instantly to every misuse, confusion, or overlooked instruction.

🌍 Why International Sales Work Better (for Now)

Our international customers—mainly resellers, event organizers, and tech-savvy users—have a different approach:

• They read documentation.

• They use email or messages, which gives us time to respond thoughtfully.

• They ask focused questions and take responsibility for setup.

This allows us to provide better support and protect the integrity of the product we’ve worked so hard to build.

⚖️ Legal & Operational Risks

In Australia, consumer law is strong—as it should be. But that also means that:

• We’re legally liable for support, refunds, and warranty disputes.

• We must provide real-time or near-real-time service, even when the issue is user error.

• We risk losing time and money, even when we’ve done nothing wrong.

Until we’re ready with proper documentation, support staff, and certified infrastructure, we are not offering sales to Australian customers.

🛠️ Working Towards a Better Local Model

We want to support Australian clubs, and we’re actively working on:

• Creating self-help videos and onboarding guides.

• Getting electrical and safety certifications.

• Finding local partners or distributors who can handle direct support.

Once we’re ready, we’ll reintroduce sales within Australia—with full transparency and the right protections in place.

🙏 Final Thoughts

We didn’t make this decision lightly. But we’ve learned that a great product isn’t enough—support expectations, user behaviour, and legal realities all matter.

For now:

• We rent scoreboards in Sydney and select Australian cities.

• We sell to international customers only.

• We’re preparing for a future where Australian sales are possible—without compromising our values or overstretching our small team.

Thanks for your patience, and thanks to the many customers—local and abroad—who have used our system responsibly and respectfully.